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Step 1: Build your content
Personalized marketing campaigns are built around content so the first step is to
create a landing page, or micro site, for your project. Use an included content
wizard, our simple what-you-see-is-what-you-get editor or upload your own XHTML
/ CSS code. Surveys and variable data content are created with the intuitive user
interface. Not comfortable with web code? Send us your design and art and we will
handle the programming for you.
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Step 2: Enter campaign details
Step by step instructions guide you through the process of setting up your cross
media marketing campaign. You can use the web address provided by the system or
select your own. We host the landing pages so no changes are required to your current
website. Don't have a website? No problem. You can use VDP Web landing pages with integrated opt-in forms to provide a robust yet easy to manage web presence.
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Step 3: Upload your Data
VDP Web will append your prospect file with a personalized URL. The utility will
help you map your data fields to allow for pre-populated opt-in forms and variable
text and images in your content. VDP Web assigns PURLs and your data is immediately
ready for download and use. If you need prospects to contact, or your file needs
data work, our experts can assist.
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Reporting & Alerts
Every campaign is supported with world class reporting and tracking. Each web visit
can trigger email or text alerts to multiple recipients. A robust dashboard gives
an overview of the campaign and detailed reports are available on line and on demand
24/7. Easily track results and provide measurable ROI.
Sign up now for a Risk Free 14 day trial and discover the cost
effective power of cross media marketing without the overhead.