VDP Mail® Variable Data Printing
Direct Mail In The Electronic Age
According to the United States Postal Service, the average consumer is exposed to
approximately 5980 marketing messages daily. On average, they notice 52 and pay
mind to only 4. So how does your message become one of the 4?
There is a daily “Mail Moment” in virtually every household and business
in the United States. A staggering 98% of people check mail daily and 77% at the
first opportunity. No other marketing channel even comes close. The sorting process
takes just a split second per piece and has 3 results; bills, read, and junk. Variable
data pieces that speak directly to the prospect with personalized information have
the best chance of surviving the sorting process and being one of the .00067% marketing
messages that are noted.
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