VDP Web Overview
Personalized URLs, Microsites, Surveys & Reporting
PURLs for 1:1 Direct Marketing
Each recipient's receives a personalized web address. Because the web address is
unique to the individual, VDP Web captures each visit and will email instant sales
alerts to your staff.
Unique Personal Home Pages/Microsites
The unique web address loads a personalized web page with further information on
the offer which reinforces the call to action. Even though we provide the full service
for creating and hosting the personalized home pages, the page will appear to be
part of your corporate site. Each web page can feature an automatically populated
form for opt–in marketing and our industry leading survey functionality.
Integrated Surveys, Opt-ins, & Event Registration
While on their personalized web page, prospects can be provided an easy way to take
a survey for data collection and market intelligence. Opt–in functionality
makes it easy to join a newsletter, club, or other program. Finally, event registration
or requests for more information are only one click away.
Email Sales Alerts
Real time email alerts are a great opportunity to contact the customer while they
are actually visiting your website. Additionally, this identifies those recipients
who read the piece and showed interest, adding a new layer of “soft response”
tracking. All of this happens regardless of whether the prospect submits a form
or calls directly.
Integrated 800# Tracking & Email Module
As part of the VDP Complete® Marketing System, integrated 800 number
tracking can be easily added to either the campaign as a whole or each individual
segment to track response. Additionally, a robust email marketing platform is seamlessly
integrated.
Detailed Reporting
Every VDP Web campaign features an on demand real time reporting module that displays
web hits, visitor information, unique phone number calls, and email results all
on one dashboard. The system captures information which increases the number of
qualified leads over traditional marketing. The dashboard shows “soft leads”
and helps prioritize opportunities. Client lists, web visitors and other statistics
are available for download in Excel or CSV formats from our online interface.
VDP Web Program Benefits
- Know which particular consumers visited the website in response to which particular
campaign
- Easy A/B split testing
- Automatically trigger follow on marketing
- Collect valuable behavioral information
- Add interest and excitement with variable offers based on the consumer's level of
participation
- Develop an “A” list of consumers with a high level of interest in the
product
- Build brand loyalty by keeping the right level of contact with the customers most
likely to buy
- Track which offers motivated which consumers to action
- Offer an additional portal to existing online content or to cross sell additional
lines
- Landing pages with opt-in marketing
- The unique web address loads a personalized web page and features an automatically
populated opt–in marketing form.
Find out more today! Contact us or read more about our program...