Personalized URL Video Tutorial

VDP Complete® Video Case Study

PURL Introduction & Tutorial

New to PURLs and Variable Data Printing? Watch this brief introduction and see how PURLs (personalized URLs) are used in cutting edge marketing campaigns that drive trackable ROI.

Introduction to PURLs (3 minutes, 46 seconds)

VDP Complete Case Study: Caterpillar®

VDP Complete's campaign for Caterpillar was selected by the USPS and Kodak to be featured in a video presentation entitled "Direct Marketing Practices that Deliver." This 6 minute segment details how Caterpillar was able to effectively employ a 1:1 cross media marketing campaign and track ROI.

Caterpillar Case Study (6 minutes)