Cross Media Marketing 101 Book
The concise guide to surviving in the C-Suite
The Latest Book from Schooner Press
James Michelson, Founder and Principal of VDP Web, has taken the collected experiences of thousands of cross media marketing campaigns in almost every vertical and condensed that knowledge into a guide for marketing leaders and practitioners.
Based on the insight of cross media campaigns for firms as small as the corner bakery to the Fortune 5, this book takes a hands on and practical approach to the techniques available to overburdened marketing and sales team with few resources to spare. Part guerilla marketing, part enterprise level strategy guide, the text mixes the two with ease and makes integrated marketing accessible.
Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now