Reporting & Analytics
Integrated Cross Media Reporting
The VDP Web system was specifically designed for enterprise-level campaigns. Reports and administrative tools can be custom tailored to any business requirement or pre-existing system. Data from multiple sources can be combined, coordinated, exported and tracked in order to avoid "data silos."
- Comprehensive dashboard for all marketing channels
- Real-time email alerts, reports and downloads
- Customer access reports
- Enhanced tracking
- One click data export
- Custom API development
Real-time Email Alerts, Reports & Downloads
VDP Web® captures detailed information about every visitor to the site. Page visits, link clicks, opt-ins and survey participation are recorded using the visitor's PURL (Personalized URL), IP address, a unique cookie and the session identifiers which separate different occasions when the prospect visits. Gain one on one insight into clients by the starting a two-way conversation and passively tracking the actions they take while on the landing page.
The robust VDP Web reporting interface features a clear and concise dashboard and all the reports required to make sense of your campaigns. Track a single landing or multiple campaigns in one place in order to compare performance by date. Click through to key metrics such as link clicks and survey results in both summary and by prospect views.
Real-Time Visit Alerts
An email can be sent to various recipients based on the needs of the campaign. Alerts can go directly to a sales representative or a centralized location as soon as the prospect opens their personalized web page, even if the prospect does not submit a form. The PURL address automatically links the individual back to their mailing record, identifying them by name, address and all other relevant information available in the data file.
Real-Time Survey / Opt In Alerts
Real-time email alerts can also be deployed to a sales representative or centralized location (e.g. marketing, fulfillment house, sales or directly into a CRM system) after a prospect submits a survey response or opt-in form.
Customer Access Reports
VDP Web provides permissions based, real-time, on demand access to PURL campaigns. Accounts can be granted access to various sites. Additionally, custom built detail reports can be specially created for certain sites based upon client requirements. These custom reports will appear in the report menu along with all other standard reports available for the site.
Just because an email was opened does not mean it was actually read. VDP Web can measure not only the open rate but how many recipients were actively engaged in the material by tracking activity beyond the email and onto a personalized landing page.
VDP Web will automatically segment lists into prospect groups that can be targeted based on the individual recipient's actions.
- No visit / No action
- Visited page but did not take any additional action
- Visited page and clicked a link, watched a video, etc.
- Opt-ins / survey responders
The data experts at JFM Concepts can also pull any segmentation from the data-rich log files created by site visits to VDP Web landing pages.
One Click Data Export
VDP Web allows for one-click export of all reports and clients lists that can be downloaded as a .csv. Upload responses into virtually any program. Unique prospect keys and dual keys allow for tracking responses back to the original data source. API access can push data automatically into CRM or legacy database systems.
Custom API Development
The programmers at VDP Web can create data exports to virtually any CRM or proprietary database so that your marketing data can be integrated into your overall business strategy.
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