Take a minute to assess your current marketing
- I have access to all the information I need for lead generation.
- I know who visits my web site by name.
- I have the time to dedicate to project manage another program.
- I know where web visitors came from.
- I am 100% certain I know who my best customers are.
- I am 100% certain I know who my best customers ought to be.
- I can find more of the customers I am looking for.
- I stay in contact with my B, C, and D tier customers.
- I know the last time I touched each customer and prospect.
- I target different segments with unique art, copy, and offers.
- I can track who visits my website by name, address, and phone.
- I get detailed reports and can verify the ROI of my campaigns.
- I know which version of my advertising delivered the best results.
- I know which segments responded to which advertisements.
Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now