Creating Personalized URL Marketing Campaigns
Build your Cross Media Marketing Campaign in just 3 Easy Steps
VDP Web makes incorporating cross media campaigns into the marketing mix easy by providing a variety of content management options that allow users to develop robust landing pages and surveys without extensive technical knowledge.
Step 1: Build your content
Personalized marketing campaigns are built around content so the first step is to create a landing page, or micro site, for the project. Use an included content wizard, our simple what-you-see-is-what-you-get editor or upload XHTML / CSS code. Surveys and variable data content are created with the intuitive user interface. Not comfortable with web code? Send us your design and art and we will handle the programming for you in just 5 business days.
Step 2: Enter campaign details
Step-by-step instructions guide you through the process of setting up your cross media marketing campaign. You can use the web address provided by the system or select your own. We host the landing pages so no changes are required to your current website. Don't have a website? No problem. You can use VDP Web landing pages with integrated opt-in forms to provide a robust yet easy to manage web presence.
Step 3: Upload your Data
VDP Web will append your prospect file with a personalized URL. The utility will help you map your data fields to allow for pre-populated opt-in forms and variable text and images in your content. VDP Web assigns PURLs and your data is immediately ready for download and use. If you need prospects to contact, or your file needs data work, our experts can assist.
The Truth about PURL Formats
The VDP Web® SaaS cross media platform can structure Personalized URLs (PURLs) in any way required. We have created and analyzed several thousand direct marketing campaigns using PURLs in every format imaginable.
Reporting & Alerts
Every campaign is supported with world class reporting and tracking. Each web visit can trigger email or text alerts to multiple recipients. A robust dashboard gives an overview of the campaign and detailed reports are available on line and on demand 24/7. Easily track results and provide measurable ROI.